Retail Market Reform – Challenges and Lessons Learned 🗓
Sponsor: Foothill Section, Foothill Section Chapter, PE31
Speaker: Mr. Igor Aronovich of Independent System and Market Operator (The System Management Company Ltd.)

Date: 30 Jan 2025
Time: 10:00 AM to 11:00 AM
Cost:
Location:
Reservations: IEEE
Summary:
This insightful webinar will examine the development and operations of retail markets, with a specific focus on the competitive dynamics at the customer level. The session will provide an in-depth look at the Israeli electricity market, exploring how competition has evolved and discussing key themes that have emerged.
Since the 2018 Electricity Market Reform, competition in Israel’s retail market has been driven by the System Marginal Price (SMP). Today, the market is shared between the Israel Electric Corporation (IEC), which controls 62% of the market, and 34 retail companies that compete for the remaining 38%. Among these retailers, some operate under bilateral agreements with Transmission Grid IPPs (Independent Power Producers). In contrast, others purchase up to 8% of energy based on market price formulas, including the half-hour SMP mechanism.
A significant feature of Israel’s market is the use of 15-minute smart meters for all customers, enabling more precise energy consumption tracking and contributing to a more competitive pricing structure. This webinar will delve into how these changes have reshaped the retail landscape, the challenges retailers face, and the future opportunities in an evolving energy sector.
Bio: Igor Aronovich is a highly experienced energy and power systems professional with over 30 years of expertise in market operations, system optimization, and grid management. Currently serving as the Vice President of Market Operations at Noga – Israel Independent System Operator, Mr. Aronovich leads critical initiatives to enhance the efficiency and reliability of Israel’s electricity market. Since joining Noga in November 2021, he has been instrumental in advancing operational strategies for the country’s independent system operation.