1. Home
  2. meeting
  3. Maximizing the potential of your Start Up Business: The Four Quadrants of Business Events

Maximizing the potential of your Start Up Business: The Four Quadrants of Business Events

Posted on by edcheng

— framework, business model, pricing strategies, choosing new platforms, online advertising strategies

Speaker: Lenny Greenberg, CTO, TapToTalk
Meeting Date: Thursday, February 3, 2011
Time: 6.00 pm Networking; 6:30 pm Management Forum/Guided Networking; 7:00 pm sandwich dinner; 7:30 pm Presentation
Location: RAMADA Silicon Valley, Sunnyvale

Summary:
Management Forum / Guided Networking: Bring Your Management Challenge; Arrive by 6:30 PM to join this exciting Management Forum. Following informal networking is a guided discussion typically related to the topic of the evening’s after dinner talk, or of general Technology Management interest.
Light Dinner: This month we’re continuing with our light dinner format — typically sandwiches, salad, drinks, and cookie or similar light dinner.

Presentation: Maximizing the potential of your Start Up Business: The Four Quadrants of Business Events
Lenny Greenberg is CTO of TapToTalk, a company that sells a software product to consumers. He will present a simple framework for looking at the business events (planned and unplanned) that start up entrepreneurs encounter on a daily basis. Lenny believes that how entrepreneurs act on these events determines whether they will continue on the road to success and achieve their business goals, or move in the opposite direction.

He will provide examples of some of the more important events that TapToTalk faced over the last two years that have helped them grow their business, achieve their goals and maintain their business focus. Among these are:

  • Choosing a business model
  • Pricing strategies
  • Choosing new platforms
  • Online advertising strategies (SEO, Facebook, etc.)

Bio:
Leonard (Lenny) Greenberg is a senior software executive, business consultant and serial entrepreneur. For over 20 years, Lenny has led organizations in planning and developing advanced technology-based products. He is cofounder of Assistyx LLC, which sells TapToTalk, a software product for non-verbal children with autism and other speech delays. Prior to Assistyx, Lenny was founder and CTO of Columbus, OH-based Pathlore Software Corporation, where he was in charge of product strategy, and was a recognized leader and pioneer in the development and implementation of learning management systems and e-Learning industry standards. Before Pathlore, Lenny managed new technology initiatives at Computer Associates, Legent, Goal Systems, Sigma Imaging Systems, Document Automation Systems and Arthur Andersen (now Accenture). Lenny can be reached at lgreenberg@assistyx.com and his company website is http://www.taptotalk.com