In this discussion we will shine a light on the socio-technological nature of image credibility, considering the technological landscape of image generation and the human factors involved in ascertaining trustworthiness of images. We will then turn our attention to the advances being made in combatting the seemingly intractable and ever-increasing tsunami of uncertain online imagery. In particular, we will review a soon to be released JPEG ISO standard designed to support trust in images: JPEG Trust (ISO/IEC JTC 1/SC 29/WG 1), which provides a comprehensive framework for individuals, organizations, and governing institutions interested in establishing an environment of trust for the media that they use and share online.